Personalized Pricing – The Trend, But not without Challenges

Courtney Smigiel | 58 days ago
On my recent visit to the SAS Campus, I had an interesting conversation with Anne-Lindsay, the editor of the Customer Intelligence Knowledge Exchange at SAS, editor-in-chief of sascom magazine, and editor of SAS Retail News. We discussed what and how marketers are doing with their big data – p... [More]
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89 Degrees to Present at Demandware XChange with Clients Fila and Crabtree & Evelyn

Courtney Smigiel | 59 days ago
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & E... [More]
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89 Degrees Drives Customer View for GroundLink

Courtney Smigiel | 72 days ago
BURLINGTON, MA – March 12, 2013 – 89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, continues its new business streak by signing on GroundLink, an innovative, technology-enabled, global car service. 89 Degrees will work w... [More]
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89 Degrees Introduces ECHO: Email Capabilities & Health Optimization Plan Boosts Email ROI

Courtney Smigiel | 93 days ago
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has launched a new service, ECHO, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI. “Industry surveys show that ... [More]
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Customer-Centric Manufacturing: The Big Opportunity

Courtney Smigiel | 105 days ago
For the last thirty years, there has been an increase in the data available to retailers, with especially dramatic gains in the last five years. Much of this data is related to marketing, harvested from websites, social media and mobile devices. As a result, retailers have developed strong capabil... [More]
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Free DMA and 89 Degrees Webinar: Beyond Email Batch & Blast

Courtney_Smigiel | 107 days ago
On Wednesday, February 13, 2013 from 2:00-3:00PM EST, 89 Degrees CMO Arthur Sweetser, along with David Daniels of The Relevancy Group and Todd Ranson of World Vision will be hosting a webinar with the Direct Marketing Association to help businesses learn tactics and strategies that will take the... [More]
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New England is No Longer Immune to Wal-Mart Effect

Jundong Song | 219 days ago
New England has good reasons for being the final frontier of Walt-Mart’s grocery expansion -wealthier households, expensive land and unionized labor, and rich traditions. Taking Massachusetts as an example, though Wal-Mart takes more than 28% of the nation’s grocery business, its share i... [More]
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Are Loyalty Cards Walmart’s Achilles Heel?

Jundong Song | 343 days ago
Wal-Mart, the largest grocer in the world, does not run any traditional loyalty programs to enroll and reward customers for their loyalty. Will this prove to be a costly mistake? Giving Competitors an Edge Looking at Wal-Mart’s missteps in culling out non-performing grocery items and i... [More]
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How Do You Get a 70% Increase in Likers?

Melissa Stern | 455 days ago
Crabtree & Evelyn consumers are willing to get on that Avocado Soapbox is something we realized early on. The brand has a loyal customer following who covet and collect their products and are willing to tell the world that you can nourish your skin to glowing perfection with the new Avocado &... [More]
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Walmart – No Loyalty Card for the World’s Largest Grocer?

Jundong Song | 477 days ago
Many people know that Walmart is the largest retailer in the world. But less of us know that Walmart has also been the largest grocer since 2002, when it sold $53 billion in grocery. As a matter of fact, it is grocery that propelled Walmart into being the world’s largest retailer. What start... [More]
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About 89 Degrees

We're a full-service Boston-based marketing agency. Drawing on deep database, analytic, strategic, creative and technology expertise, we deliver solutions that drive valuable customer engagement—across web, mobile, email and print channels.

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